Vice President Marketing and Communications
Cindy Roberts is the VP of Marketing and Communications, responsible for leading the Company’s marketing and corporate communications efforts. She brings over 20 years’ experience in regional, national and international strategic marketing and communications initiatives. She has worked in both the public and private sector. She began her career right out of university with her own boutique marketing agency with a partner. After a few years they had built a small team, created an affiliation with a global communications agency and then sold the company to a leading national advertising agency.
Cindy spent many years in the private sector working with Hill & Knowlton Canada as their senior associate for Atlantic Canada where she worked with Shell Canada, Pfizer, Microsoft Canada and Swissair. She managed Microsoft’s communications activities in Atlantic Canada for various launches including Windows, Office and Xbox products. She was also a key member of Swissair’s international communications team during the tragedy of Swissair Flight 111. Cindy also developed marketing and communications strategies that secured the Bay of Fundy as a New7Wonders of Nature finalist and Canada’s sole representative in the New7Wonders of Nature Campaign.
Cindy also worked at the Nova Scotia Liquor Corporation where she worked in both corporate communications and marketing and at Nova Scotia business Inc. where she was the spokesperson and responsible for media relations, public affairs and international communications strategies.
She is currently a member of the Board of Directors for Sail Nova Scotia and when she is not working, she enjoys sailing and spending time with her two children.